Assessing Student Satisfaction with Selected Schools Services through the 7Ps Marketing Mix: A Study of a Catholic Higher Education Institution in the Philippines

Abstract

Utilizing the 7Ps marketing mix framework, this quantitative, descriptive-comparative study assessed student satisfaction at a Catholic college to identify demographic-specific needs. Results from the modified questionnaire revealed high satisfaction with product, place, promotion, people, and process, contrasting with lower ratings for price and physical evidence—validating Expectancy-Value and Social Exchange Theories regarding perceived cost-benefit imbalances. Significant variations across demographics underscore the necessity of customized service delivery to ensure inclusivity. These actionable insights guide the institution to leverage existing strengths while strategically addressing pricing and infrastructure concerns. Future research should employ mixed-method, longitudinal approaches involving broader stakeholder groups to further inform retention strategies and holistic institutional improvement.